Digital Strategy & Style
“Everyone has his own style. When you have found it, you should stick to it.” ― Audrey Hepburn
They say you never get a second chance to make a first impression – and when it comes to the internet, a first impression is everything.
According to Conversions XL – it takes just about 50 milliseconds (that’s 0.05 seconds) for internet users to form an opinion about your website that determines whether they like your site or not, and more importantly whether they’ll stay or leave.
Take a minute and Google your name and your business. What’s your digital presence look like – do you even have one? Your online presence creates a first impression with your users, so what is yours saying about your business?
Let me put it this way – a bad website is like a really bad haircut.
However, in the digital world you can’t just throw a baseball hat over it and wait until it grows out. So if you have a bad webdesign and frumpy looking social media sites, it’s time for a digital intervention.
Your online presence represents the soul of your company. It should be the highest representation of who you are, what you do, and how you do it. And to do this takes STRATEGY & STYLE.
Our friends over at Copyblogger describe a well designed and strategic website as having just the right Ambiance.
Here’s why ambiance matters on the web.
The ambiance of a website can be described in many ways.
- It’s how your site looks on each device used to view it. If the mobile view is the same as the desktop view, your ambiance is driving away visitors.
- It’s how your typography choices influence the consumption of your words. If your content is difficult to read, your ambiance is driving away visitors.
- It’s how your page layout influences the eye movement of each person who sees it. If your layout is cluttered and doesn’t make eye movement effortless, your ambiance is driving away visitors.
I’ll add one more bullet point.
- The new role of website design is to tell a STORY. Tell your audience your story of Why you do What you do. Stories persuade, they capture attention and they connect us together socially.
NEED HELP?
That’s where we come in. Tell us your story and we’ll work with you to co-create a digital Strategy & Style kit for your business.
It’s time you stood out from the crowd and stepped forward into your own.