Online Marketing Planner

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PROJECT OBJECTIVES
We would love for you to tell us WHY you do WHAT you do! The more information you provide for us, the better we can understand your project needs. Please ignore any questions that are not relevant. Thanks!
BUSINESS OVERVIEW
What’s the name of your company?
What does your company do? What are the products and services you offer?
Who are the decision makers for this project? If we work together, who will we be primarily working with?
What budget have you allocated for this project? Be straight forward and we will tell you what we can and can't do.
WHAT ARE YOU HOPING TO ACHIEVE?
What are the top 5 business needs of your new website?
Goal #1
Goal #2
Goal #3
Goal #4
Goal #5
If you have a current website what works well - what doesn't.
Do you have a social media strategy and an e-mail list?
WHO ARE WE DOING THIS FOR? Describe Your Target Market
Tell us about your ideal customer. Be as descriptive to your target market as possible.
What are the top 5 reasons your ideal customer will visit your website?
EG: research product information, get contact details, ask questions about services, pricing
DESIGN IDEAS
How do you want people to feel when they interact with your brand? Fun & Flirty? Serious & Sassy? Professional & Proper? Describe in your own words.
Do your competitors have websites? If so, list them here.
Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?
Are the any other websites in particular that you like the design of? Why? They do not have to be sites within your industry, just sites you like.
HOW DO YOU MEASURE SUCCESS?
Let's say we come to the end of the website project, what would you need to consider this a successful project? How many website visitors? How many leads? How many sales? Set an end goal to meet expectations.
Anything else you want to talk about or that we need to know? Feel free to tell us about it. We'll call it business therapy!
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Online Marketing Planner

PROJECT OBJECTIVES

BUSINESS OVERVIEW

WHAT ARE YOU HOPING TO ACHIEVE?

What are the top 5 business needs of your new website?

WHO ARE WE DOING THIS FOR? Describe Your Target Market

DESIGN IDEAS

HOW DO YOU MEASURE SUCCESS?