Local SEO presence from the Moz blog.

Yes, local SEO is hard. Are you making it harder on yourself, though? In this post, you’ll explore the perils of local SEO tunnel vision and how to remain on top with fresh ideas and a new to-do list.

What I’m going to be covering can be broken down into three main sections:

1. Don’t ignore the basics.
   While I am telling you to think outside of the box, I’m not saying you should ignore the basics. Having a strong basic foundation to local SEO is key to your long-term and short-term SEO success.
2. Think more about traditional organic ranking factors.
   We are going to do a deep dive here where we’ll talk about the reasons and implications of having a solid website with more of an organic SEO mindset.
3. Don’t stop believing in citations and links.
   We know that links are important both for local and organic SEO. Why stop with the basics? As long as they’re healthy, keep trucking along.

Source: Stop the Local SEO Tunnel Vision & Think Beyond the Basics

FGM:

I wanted to bookmark this page and have it as an ongoing reference to refer back to. SEO is a tricky concept to fully understand especially as it fluctuates with search engine changes.

Unless you have a full time SEO consultant for your business, the best approach we tell our clients is to create great content consistently over time that your audience can use.